» September 8, 2007 in
Ever wonder how your fellow bloggers get more links and attention than you even though much of your content is better than theirs? They probably aren't waiting around hoping people will link to them, they are doing something about it. One technique they use is an email promotion.
An email promotion is simply emailing the players in your niche and raising awareness about the great content you just created. I explain the "secret" of an email promotion in the following video where I show the results from a real email promotion I ran yesterday:
Note 1: ONLY promote your BEST content
Note 2: Don't sell. Maybe suggest they pass the content along, but that's it. The ONLY goal is to make people aware of your great content. It's up to them what to do with it.
Note 3: Never email somebody more than once (twice max) per month for promoting your content.
If It Doesn't Take A Long Time You Are Doing It Wrong
Emails are time consuming. It took me about 2 hours to send 30 emails and about the same time to respond to them all and the links. Do not do an email campaign as a quick fix or when you don't have proper time to contribute to the promotion.
Here is My Email Address
I WANT to hear about your best content (most bloggers in any niche want good content). You can email me once per month to tell me about it. My email is mark @ 45n5.com
Keep in mind that I'm the same as any other blogger, and I'm busy. Therefore I may not respond to every email, i will mention even less on this site, but I'll at least read every email.
Note: Don't take it personally if you don't hear back from a blogger.
Go Do Your Own Email Promotion
Regardless of the niche you are in, if you aren't doing email promotions, there is a good chance your competitors are. Warm up to email, say hi, start networking, and start going directly to the source, for real.
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Thanks for the tip Mark! I have actually tried that with Darren and John Chow... so far I have gotten no success with it yet. But that's only two people! So I'm now going to implement this promotion with other bloggers.
Great video Mark, very helpful. It really is amazing how much you can accomplish just by sending emails... in any niche. John Chow mentioned in one of his post a long time ago (How to Start a Tech Site) that he sends an email to 900 different websites whenever he posts a new hardware review.
This top 100 list and your (great) tip about e-mail reminded me of the old days of the Web. :) Before social networking and google and all of these other tools, top lists like this were very popular. This one seems more impartial since it ranks from other sources, not click-throughs.
i usually use comment relish plugin only...
Great video - simple and very practical tips! A real case study!
I embedded the video in my Bulgarian blogging blog - it's worth seeing.
Congratulations!
It could be worth setting up some central repository of bloggers email addresses (like the top 100 you have), and then limit access only to other blogs on the top 100?
Could be an interesting project, but is ripe for people to abuse hence my suggestion for limited access. Or even paid-for access...
Nicely done Mark. I See it working right before my eyes. I just hope that people take away the idea that personal networking is good and don't make the mistake of using this idea to spam.
i am new at blogging and i like this mail promoten
I learned of this from John Chow's site. Brilliant idea and honest-to-God proof on how it works. Excellent!
p.s. I've already emailed you my top money making blogs to include on the next revision of the Top 100 list.
Great idea the top 100 list...
I used this technique recently to promote my '2 hours of blogging in 2 mintues' post, it worked nicely with John Chow displaying the video. From the other comments here it seems John Chow is the best at replying :) A Man of the people.
P.S. You can expect me to be linking to your top 100 list later this week.
@todor, @hoto, @textadsearch - thanks ;-)
@gary - interesting to pay for access to that data when it's publicly available.
@textadsearch - thanks
@JasonJ - it might be a few more days before the next update, If you don't see your blog there (even though you should, but the script is new) email me again ;-) thanks
@meilbeck - but the great thing is even though you can't do the "exact" same thing again, you can create a replica of it in almost any niche, this works for many types of "linkbait"
@matt - thanks in advance for the link, yeah I really enjoyed your 2 minute video, and glad this techique works for you also ;-)
This is something I never thought about at all. Seems like you better have something pretty good before you try it though. Maybe something like a top 100 list :)
Hey,
The video is great. On this page, you haven't provided a sample email template. I know it's a little too much to ask, sorry!
http://www.cashquests.com/top-100-list-better-than-pagerank
Some how I missed this video. Thanks for mentioning! Mark how do I recover the password to "login".
http://www.45n5.com/inc/login.php
Wow!such a great post! Let me try this one "email promotion"..nice tips!
"interesting to pay for access to that data when it's publicly available"
Info sellers do not sell "info", they "save the buyer time and effort"...
nice tips.
An email promotion is simply emailing the players in your niche and raising awareness about the great content you just created. I explain the "secret" of an email promotion in the following video where I show the results from a real email promotion I ran yesterday:
Note 1: ONLY promote your BEST content
Note 2: Don't sell. Maybe suggest they pass the content along, but that's it. The ONLY goal is to make people aware of your great content. It's up to them what to do with it.
Note 3: Never email somebody more than once (twice max) per month for promoting your content.
If It Doesn't Take A Long Time You Are Doing It Wrong
Emails are time consuming. It took me about 2 hours to send 30 emails and about the same time to respond to them all and the links. Do not do an email campaign as a quick fix or when you don't have proper time to contribute to the promotion.
Here is My Email Address
I WANT to hear about your best content (most bloggers in any niche want good content). You can email me once per month to tell me about it. My email is mark @ 45n5.com
Keep in mind that I'm the same as any other blogger, and I'm busy. Therefore I may not respond to every email, i will mention even less on this site, but I'll at least read every email.
Note: Don't take it personally if you don't hear back from a blogger.
Go Do Your Own Email Promotion
Regardless of the niche you are in, if you aren't doing email promotions, there is a good chance your competitors are. Warm up to email, say hi, start networking, and start going directly to the source, for real.
If you like this post then please consider subscribing to my full RSS feed. You can also Subscribe to 45n5 by Email and have new posts sent directly to your inbox.
Sly from Slyvisions.com says on September 8, 2007
Thanks for the tip Mark! I have actually tried that with Darren and John Chow... so far I have gotten no success with it yet. But that's only two people! So I'm now going to implement this promotion with other bloggers.
DerekBeau says on September 8, 2007
Great video Mark, very helpful. It really is amazing how much you can accomplish just by sending emails... in any niche. John Chow mentioned in one of his post a long time ago (How to Start a Tech Site) that he sends an email to 900 different websites whenever he posts a new hardware review.
kitchendon () says on September 8, 2007:
Great job on that top 100 list. I was actually using it last night to look for new money making info. I like how it's using several independent ranking sources to create a combined rank. This top 100 list and your (great) tip about e-mail reminded me of the old days of the Web. :) Before social networking and google and all of these other tools, top lists like this were very popular. This one seems more impartial since it ranks from other sources, not click-throughs.
Wallace says on September 8, 2007
i usually use comment relish plugin only...
Todor says on September 9, 2007
Great video - simple and very practical tips! A real case study!
I embedded the video in my Bulgarian blogging blog - it's worth seeing.
Congratulations!
Gary says on September 9, 2007
It could be worth setting up some central repository of bloggers email addresses (like the top 100 you have), and then limit access only to other blogs on the top 100?
Could be an interesting project, but is ripe for people to abuse hence my suggestion for limited access. Or even paid-for access...
TextadSearch says on September 9, 2007
Nicely done Mark. I See it working right before my eyes. I just hope that people take away the idea that personal networking is good and don't make the mistake of using this idea to spam.
Hoto says on September 9, 2007
i am new at blogging and i like this mail promoten
JasonJ says on September 9, 2007
I learned of this from John Chow's site. Brilliant idea and honest-to-God proof on how it works. Excellent!
p.s. I've already emailed you my top money making blogs to include on the next revision of the Top 100 list.
meilbeck () says on September 9, 2007:
great post mark really interesting stuff of how to promote your site or blog. Problem is here is getting that really interesting post before anyone else posts about it, thats the hard part right? The top 100 list idea is great but its not something I or we can do now as you've already done it. Great idea the top 100 list...
Matt Jones says on September 9, 2007
I used this technique recently to promote my '2 hours of blogging in 2 mintues' post, it worked nicely with John Chow displaying the video. From the other comments here it seems John Chow is the best at replying :) A Man of the people.
P.S. You can expect me to be linking to your top 100 list later this week.
45n5 () says on September 9, 2007:
@sly - yeah you for sure need to write to more than 2 bloggers, good luck@todor, @hoto, @textadsearch - thanks ;-)
@gary - interesting to pay for access to that data when it's publicly available.
@textadsearch - thanks
@JasonJ - it might be a few more days before the next update, If you don't see your blog there (even though you should, but the script is new) email me again ;-) thanks
@meilbeck - but the great thing is even though you can't do the "exact" same thing again, you can create a replica of it in almost any niche, this works for many types of "linkbait"
@matt - thanks in advance for the link, yeah I really enjoyed your 2 minute video, and glad this techique works for you also ;-)
DayJobNuker says on September 9, 2007
This is something I never thought about at all. Seems like you better have something pretty good before you try it though. Maybe something like a top 100 list :)
blog.rraina.com says on September 10, 2007
Hey,
The video is great. On this page, you haven't provided a sample email template. I know it's a little too much to ask, sorry!
45n5 () says on September 10, 2007:
@rriaina - I can offer a copy of one of the emails I sent:http://www.cashquests.com/top-100-list-better-than-pagerank
Vlad says on September 11, 2007
Some how I missed this video. Thanks for mentioning! Mark how do I recover the password to "login".
45n5 () says on September 11, 2007:
@vlad - there is a link to get a new password on the login pagehttp://www.45n5.com/inc/login.php
damselseo says on September 11, 2007
Wow!such a great post! Let me try this one "email promotion"..nice tips!
Gary says on September 12, 2007
"interesting to pay for access to that data when it's publicly available"
Info sellers do not sell "info", they "save the buyer time and effort"...
45n5 () says on September 12, 2007:
@gary - I know, I forget though, thanks.Mademind says on March 24, 2008
nice tips.
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