» May 8, 2007 in
The following is the 45n5.com list of Top 5 Adsense Tips.These tips are geared towards sites where your adsense bottom line is your number one goal. This also my entry into Problogger's Top 5 writing event.
1 - Put Your Ads First
Don't be shy with your ads. Put your ads first. If you have content, the first content people read should be your ads. If you have a menu, the first items to click in the menu should be your ads. Don't try and "trick" people, rather, simply give your visitors the option of choosing to click your contextually relevant ads first, and your other links second.
Here is an adsense layout I'm fond of.
2 - Use All of Your Ads
The sites I own that make the majority of my earnings from adsense I call my "adsense sites". On a visit around my sites earlier in the year I noticed I wasn't using all the ads I'm allowed, and didn't have an adsense search box on not a single site.
Here is what the current terms of services allows:
• Up to three ad units may be displayed on each page.
• A maximum of two Google AdSense for search boxes may be placed on a page.
• A single link unit may also be placed on each page.
I'm still not up to using all the ads yet but I thinking upping my ads has kept my earnings steadier lately.
3 - Split Test
I still don't do enough split testing but every time I do I either:
a. Find a better paying ad color/location
b. Find another ad color/location that doesn't work
Here's a tutorial on split testing your ads.
4 - Channel Your Ideas
For me, 75% of earning money online is psychological, and the rest is hard work and luck. The next tip helps my brain:Each idea, or website, or blog, or new text I put on the internet, on an adsense site, is like a little worker bee for me that keeps on earning. Sometimes the worker bee doesn't earn anything in a day, sometimes it doesn't earn anything for a few days, and sometimes the worker bee starts earning nickels, dimes, and more after awhile.
My goal is to get as many worker bees out there, making me money. To do this I keep my normal adsense channels for domains, I keep some channels for testing, and then I have my worker bee channels (I use the name only for reference).
What are my worker bee channels?
Any time I have an idea for an article that might really do well in the search engines, I'll write a few articles on the subject, group them together in their own channel, and bamn I just made another worker bee.
Any time I have idea to attempt some different content in a sub folder or a sub domain, I give it another worker bee channel. Anytime I think a few misspellings might work, or do some autogenerated content, or any crazy idea, I give the idea it's own channel.
Eventually after doing this long enough, I now have many worker bees out there earning for me every day. Like I said, it's a psychological way to look at things that works for my spirits and makes me feel like I'm giving myself the most opportunities to earn as possible (and justifies my "experimenting")
5 - Do Your Own Thing
Quit reading about what works for other people. Do Your Own Thing! Try different things, try your own ad implementations, and by split testing your visitors will tell you exactly where they like to click the ads, not some goofball in some forum.
You will also find what works on one site of yours might not work on another, therefore what some boob like me has to say is completely irrelevant to your sites other than for ideas for you to do your own thing with, but you really don't need me for that.
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Make Money Project says on May 8, 2007
I figure the people that click on my ads are the ones who don't like my content. So I try to place the ads at the top and bottom.
Adding in a mix of other advertising works well too. I started testing contextual ads last week and get about the same CTR from them without lowering my AdSense CTR.
Michael
45n5 says on May 8, 2007
"I figure the people that click on my ads are the ones who don't like my content."
I hope the people that click my ads are clicking because they are interested in the ad. I simply provide them with the ad first.
"Adding in a mix of other advertising works well too."
agreed 100%
thanks for the comment michael
Karlo Licudine says on May 9, 2007
You're tips are good and very helpful. ALthough I would also like to point out that having too much ads on a site may annoy visitors. Also, being presented with ads from every angle of the site also seems to annoy people.
Earning money is great, but we wont earn any money if there are no customers.
Still a nice read! Thanks for your post.
If you have time, why don’t you drop by my post:
http://mobileko.blogspot.com/2007/05/snatch-top-5-tips-on-how-to-be.html
It’s also an entry for the problogger top 5- group writing project. ^^ Goodluck to us all!
Katie says on May 9, 2007
In using up my three allowed ads per page, I am finding that sometimes two of the three are duplicate ads. Yikes. I don't like that and I'm sure to others it looks reaaaalllllyyyy bad. Do you know how to prevent that? Good post.
45n5 says on May 9, 2007
Thanks for stopping by Karlo.
Katie, strange, I don't recall seeing duplicate ads? Usually they will just make one ad take up more spaces.
Don't know how to prevent it except maybe ad more space between units to lessen the effect.
Martial Development says on May 9, 2007
Here's my perspective on #2: the advertisers are paying me to take my visitors away. When I make an effort to include as many ad units as possible, I am accepting the lowest possible bids for my traffic.
In the AdSense system, the lowest-value clicks are worth less than ten cents. At that rate, I'd rather keep my traffic to myself.
45n5 says on May 9, 2007
Martial Development,
Thanks for the comment, however the premise is "These tips are geared towards sites where your adsense bottom line is your number one goal."
therefore .10 is better than 0 no matter which way you slice it ;-)
Stu says on May 9, 2007
I'm with Martial Development on this one. If your users are inclined to click an ad, don't you want them clicking the $0.80 one instead of the $0.02 one?
I would have thought that less adds, extremely well optimised would have been the way to go.
My best site has one link unit and one 336x280, it gets over 10% CTR consistently and the clicks average around $0.40
Having said that, I must say I haven't tried any other configurations on this site (it ain't broke, right?).
I assume your testing has borne this out as the most profitable way to do things?
45n5 says on May 9, 2007
"If your users are inclined to click an ad, don't you want them clicking the $0.80 one instead of the $0.02 one?"
True, I'd agree, but
A search box doesn't figure into the equation, neither does a link unit. So that's 2 things you need to add and aren't part of the discussion.
Also, what do you put in the footer if you have that other stuff up top? that's another ad unit on your page without affecting your killer clicks up top...
now you just need to squeeze in that 3rd box and you are maxed out.
I reckon I say to this "debate", if somebody is going to leave my site, I want to try my hardest to make sure I'm paid on their exit, anything is better than 0.
"I assume your testing has borne this out as the most profitable way to do things?"
Yes, for the handful of sites I've tested it on my ctr has consistently increased.
Stu says on May 9, 2007
In the footer I have a search box with something along the lines of "Didn't find the information you were looking for on XXXXXXX, try searching for XXXXX on Google" although I'm not sure I've ever seen a cent from this. I might try your idea with a 468x80
Good point on the "anything is better than zero"
I'd be interested to know what sort of sites you've tested this on too, are they MFA's (not that there's anything wrong with that! ;-), genuine content etc?
Alden DoRosario says on May 9, 2007
Love the title :-) .. [Gotta say it stood out among the 200 others in the Problogger list]
@Stu: I would have thought that less adds, extremely well optimised would have been the way to go.
You want to cover all angles and give your users a chance. If you are writing a recipe for "chicken soup", yeah -- one google ad for chicken soup is nice. But hey, try some ads with a different angle -- maybe your user might be interested in a "Cuisinart pan". The idea is to give your users an out.
45n5 says on May 10, 2007
"I'd be interested to know what sort of sites you've tested this on too, are they MFA's"
These are sites with predominantly search engine traffic.
Alden - thanks for commenting, very cool when one of the companies we talk about many times stops by and talks back ;-)
Martial Development says on May 10, 2007
I understand your premise. However, biz bloggers ultimately want "maximum profit", not "adsense profit", and we should not forget that there is an opportunity cost with low-margin ads.
45n5 says on May 10, 2007
@marshall - fair enough, but I'm keeping my ads maxed, my stats tell me too.
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